HOW WE DO IT > THE SECRET FORMULA > UNIQUE ACCUMULATION
Are
you familiar with market segmentation? How about the concept
of a 'long tail' in business? In market segment- ation, products
and services are created to meet the wants and needs of relatively-speaking
broad categories of people. Women aged 29-50. Basketball players.
People who live in warm weather climates. While this tool does help
target products, services, and marketing, it doesn't go far
enough.
The
long tail, however, goes to the other spectrum by saying that if
you offer a huge variety of products, where most only appeal to
a tiny group, you can still be successful when you add all those
buyers up. This works mostly
in
the digital world, such as buying songs online, where
the cost to
the seller is negligible, so if only five people download a song,
for instance, they still make money.
Unique
Accumulation is a hybrid of those two concepts. It follows
the thought that there is profit to be found in tiny groups, or
as we call them communities. The key is that each community must
be recognized for its uniqueness from every other community. Creating
viable markets of communities requires tailoring communications,
design, even the products and services themselves. While this requires
great effort, it can offer even greater reward.
Take a peak at the Secret Formula.
Watch
and Ask
Not
a clever name,
but an effective tool.
Click
here.
Unique
Accumulation
Market
segments,but different.
One-to-One
How
to communicate effectively. Click
here.
Experiential
Design
Takes
a look at every- thing. Click
here.
Reverse/Domino
The
new way to
view the world.
Click
Here.
HOW
WE DO IT 
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HOLISTIC
APPROACH | THE WORK PROCESS
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SECRET FORMULA
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