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   THE WORK    >   CASE STUDIES    >    INNOVATION GROUP   

THERE MIGHT BE A...

...four-year old company that is still struggling to make inroads in the marketplace. Initially the Insight Group provides a clear fore- cast of the future of the marketplace. It is determined that a new business model is necessary. An Innovation Group of marketers, strategists, and product developers begin the process of idea generation with members of the client company. After a spirited exchange of ideas, several strong innovations are birthed. Further testing and deliberation bring about a widely supported business model that leverages the company's current efforts with an emerg- ing trend. From there, both the Communications and Design Groups increase their involvement as the business model is put
into place.

 

CASE STUDY ONE    |    CASE STUDY TWO

 

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