WHAT WE DO > DESIGN > THINKING
Design with purpose.
How something works, how something looks. How much something costs, how long something lasts. Design is really a part of everything around us, and a big part of what we do for clients. The world of design changes fast and often. New materials, new ways of designing with less impact on the environment, new ways of making the everyday things in our lives look and work better. And while design solutions are in part dictated by the situation, we have some general philosophies that we subscribe to:
- Design should allow for individuals to come to their own conclusions. Sometimes when creating visual work, for instance, letting the viewer fill in some of the gaps, makes the story you are trying to tell more relevant and lasting.
- Design should be simple, yet bold in expression. With so much clutter out there, from the pages of a magazine to the aisles of a megastore, or the layout of a website, it's so hard to focus on any one thing, that our minds process nothing, or very little.
- Products should not limit functionality for the sake of "simple" design. The iPhoneŽ is a fairly easy-to-use device and allows the user to do many things. It doesn't choose one over the other.
- Design should add to the message, not distract from or create contradiction. Sometimes designers and non-designers take the "everything but the kitchen sink" approach. This almost always creates design that is ineffective and a waste of time and money.
- Design must achieve a balance between the surrounding environment and the response evoked from the design itself. Put another way, sometimes design for shock value works, but sometimes it doesn't.
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Design
Thinking
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